Alelo My
establishment

Your free channel to visualize sales, manage business and maximize results
Header image

A little about the project and its stages

The challenge was to create an application based on the needs of entrepreneurs to be able to view their sales and monthly revenue in a simple and quick way and also be able to view other registered units.

With this we thought of all the needs and possible views that the entrepreneur could have and an app was created where he could carry out these consultations at any time and in any place, having a consolidated view of his monthly revenue.

User Interface

With the results of studies, a product was created with a simple application and already absorbing a new visual identity

Visual elements

I created some visual elements to compose the project and its dissemination, with illustrations, iconography, Brand icons and some components of the design system
Iconographic family
Illustration study

Illustration studies

I bring a little of the results of studying the illustrations
Proposal
The proposal presented brings a structure without articulations, which can give more freedom to the illustration, bringing more life and fun.

With this type of structure, future animations gain more life, being able to do the unimaginable with their movements and consequently, capturing the user's attention.

Another concept behind the shapes was to follow the product's identity. The rounded shapes of the movements follow the lines of the Alelo logo with its more rounded shapes, and with this, we are able to incorporate even more identity into these tools. The idea is also to bring a more androgynous profile, where we can work in different types of scenarios and not focus on a specific detail.
Colors
For the proposal, the colors from the brand's palette were used. Main colors for highlights and secondary tones for shadows and perspectives.