Onboarding flow

Study carried out to reduce user friction when creating their account on the platform.

This made it possible to improve the usability of the screens by providing more detailed information, a significant reduction in screens and a new interface to make actions more intuitive and clean.
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User needs and painpoints

In some customer usage analyses, we noticed a large drop at the entrance to the journey in relation to the exit/completion of the journey without having any idea what could be happening.
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With some quick interviews with users, I noticed several points of attention during their account creation journey.

Relevant results

Based on a test with 10 users, these were the most common problems with creating a registration

User feedback

“Registration is very confusing and time-consuming, sometimes I want to complete it right away so I can use it and it takes a long time and sometimes I can't complete it due to an error, making me give up on the process.

Much of the information could be requested later”

User feedback

“I don't feel safe due to the amount of sensitive information they ask me during the steps.”

The result of some drops  during the journey

Insights

Based on the results, I organized the main issues, transforming them into potential opportunities and grouping the themes so that the items could be analyzed and implemented in the project in the future.

User Story

After all the study of improvements to the product, a user journey was created to identify all the steps it would have and thus be able to identify all possible problems in the journey and its points of friction.

User Interface

To potentially mitigate the cognitive load, I created an interface where the information necessary for the user is highlighted on the screen, providing a lighter and more intuitive interface.

In this way, we were able to improve user learning by facilitating navigation, presenting the actions they need as a focal point and applying a color scheme that is clearer and more pleasing to the eye, enabling more intuitive navigation.

Micro interactions

Some proposals for micro interactions feedback for the user, increasing their cognitive perception of journey completion and success
Success screens